Email marketing is an effective way to reach out to your target audience and promote your brand. It can help you build relationships with your customers, increase brand awareness,...

Pay-per-click (PPC) advertising has become an increasingly popular digital marketing strategy. It allows businesses to reach their target audience and drive traffic to their website through search engines and...

Are you struggling to get your local business to rank on search engines? Do you want to know what Google considers to be high-quality content? Look no further because...

Are you a small business owner or an individual who pays invoices online? If so, you should be aware of a new type of scam that’s targeting unsuspecting victims....

Digital marketing is a constantly evolving field that requires businesses to stay up-to-date with the latest trends and technologies. In today’s digital age, having a strong online presence is...

The digital landscape is constantly evolving, and it’s crucial for businesses to stay ahead of the curve in order to achieve success in their content marketing efforts. Here are...

The smoke settles from the 2017 American Advertising Awards show. The Backyard Studios team emerges onto the stage, game faces on, ready to rock. Alright, alright, we’ll just settle...

Not even 3 months into 2017, our team already has some major #winning to celebrate. The American Advertising Awards (ADDYs), will prove successful for Backyard Studios, who has earned...

What happens when two firms, from two continents have to work together to design something for the entire world to see?

The design team at Blue State Digital tends to structure projects so each designer has ownership over an account or two (or five). In that way, one designer becomes...