Are you struggling to get your local business to rank on search engines? Do you want to know what Google considers to be high-quality content? Look no further because in this article, we’ll cover everything you need to know about local SEO ranking factors in 2023. By the end of this post, you’ll have a better understanding of what it takes to rank on Google and how Backyard Studios can help you achieve your local SEO goals.

Understanding Local SEO

Local SEO is a process that helps businesses improve their online visibility for local searches. In other words, it’s all about getting your business to show up in local search results when someone searches for a product or service in your area. Local SEO is crucial for small businesses because it helps them compete with larger brands in their local market.

Google My Business

The first step to improving your local SEO is to claim and optimize your Google My Business (GMB) listing. GMB is a free tool provided by Google that allows businesses to manage their online presence across Google, including search and maps. By optimizing your GMB listing, you can provide potential customers with important information such as your business hours, address, phone number, and website.

On-Page Optimization

On-page optimization refers to the process of optimizing the content and structure of your website to improve its relevance and visibility for specific keywords. This includes optimizing your website’s titles, meta descriptions, headings, and content for relevant keywords. You should also ensure that your website is mobile-friendly, loads quickly, and has a good user experience.

Local Citations

Local citations are online references to your business’s name, address, and phone number (NAP). They can be found on various websites, such as local directories, review sites, and social media platforms. Local citations are important for local SEO because they signal to search engines that your business is legitimate and reputable.


Backlinks are links from other websites that point to your website. They are important for SEO because they signal to search engines that other websites consider your content to be valuable and trustworthy. However, it’s important to note that not all backlinks are created equal. High-quality, relevant backlinks from authoritative websites are more valuable than low-quality, irrelevant backlinks.

Online Reviews

Online reviews are another important factor for local SEO. They not only help potential customers make informed decisions about your business, but they also signal to search engines that your business is reputable and trustworthy. Encourage your customers to leave reviews on Google, Yelp, and other review sites.

Incorporating Local Keywords

One of the most important factors for local SEO is incorporating local keywords into your content. Local keywords are search terms that include a specific location, such as “best pizza in New York City.” By incorporating local keywords into your website’s content, you can improve your visibility for local search results and attract more local customers.


Improving your local SEO can be a challenging process, but it’s essential for small businesses to compete in their local market. By understanding the various local SEO ranking factors, you can optimize your website and improve your online visibility. Backyard Studios can help you achieve your local SEO goals and get your business to the top of local search results. Contact us today to learn more about how we can help your business grow.

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