Analytics - Digital Marketing Agency
Targeting Markets You Need

Getting the Right Information

What's Working?

Have you ever wondered what your customers are paying attention to and clicking on your website? What’s really working and what’s not? We pay attention to the way your website is being used through our analytics. Analytics is used to measure the way customers navigate your company, and that information can be difficult to digest. We review those analytics to make sure your digital marketing is performing and growing, and then we provide that information to you in a way that makes sense and is easy to understand.

No matter what size your company is, advanced analytics are the roadmap to understanding how to grow your business. Backyard Studios tracks important metrics in order for you to know where your dollars are most wisely spent. With more and more money being spent on the web every year, it is more important than ever to understand which methods of digital marketing will pay off with a large return on investment.

  • Market Overview - Digital Marketing Agency

    Market Overview

    Our market overview analyzes the market you are in, identifying key trends, opportunities, and threats to help you make informed decisions about your marketing strategy. Analyzing your market not only helps us get a better idea of what we are working with, but it can also provide you with insight you may have not had.

  • Competitive Analysis - Digital Marketing Agency

    Competitive Analysis

    At Backyard Studios, we have the analytical skills to beat out competitors in your field. We conduct a thorough analysis of your competition to understand their marketing strategies, strengths, and weaknesses. This helps us create a more effective digital marketing plan to help you stay ahead of the competition.

  • Audience Analysis - Digital Marketing Agency

    Audience Analysis

    The biggest part of digital marketing is knowing your target market. We analyze your target audience to understand their demographics, behavior, and preferences. This helps us create tailored marketing messages that resonate with your audience, resulting in better engagement and conversions.

  • Campaign Analytics - Digital Marketing Agency

    Campaign Analytics

    We evaluate the effectiveness of our own campaigns, providing insights into what worked well and what can be improved for future campaigns. If something isn’t working right, we want to fix it and make sure it is.

  • Campaign Optimization - Digital Marketing Agency

    Campaign Optimization

    We don’t ever want money to be wasted, so we analyze your ad spend and identify areas where we can make it more efficient, ensuring that you get the best possible return on your investment.

  • Results - Digital Marketing Agency


    We provide a detailed analysis of the performance of your marketing campaigns, enabling us to assess the effectiveness of our strategies and make any necessary adjustments to ensure continued success.

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    Why Backyard Studios?

    Transforming You From Mediocrity to Excellence

    Backyard Studios is driven by our enthusiasm for building enduring partnerships, and our actions speak louder than words. Our strategic, user-centric digital marketing has consistently generated positive results for our clients, helping them grow their businesses. We base our approach on the one true source of information: data. Our team of experts employs a comprehensive, data-driven methodology for digital marketing, enabling us to help you surpass your objectives and attain the sustained return on investment that your brand warrants.

    • Custom Business Solutions - Digital Marketing Agency

      Custom Business Solutions

      Our experienced team of marketing experts creates customized solutions that perfectly fit your business needs, whether it’s local SEO, website development, graphic design, social media, PPC, email marketing, or content marketing.

    • Creative Marketing Approach - Digital Marketing Agency

      Creative Marketing Approach

      Our team is made up of highly creative individuals who thrive on new challenges. We start each project with a blank canvas and design a marketing plan that’s unique to your business and we create innovative ways to help you stand out from the crowd.

    • Data-Driven for Better Results - Digital Marketing Agency

      Data-Driven for Better Results

      Our strategic, user-centric marketing approach is driven by data. We use Google Analytics 4, which combines web and app data, as well as other tools to make informed decisions that consistently generate positive results for our clients.

    • Wide Range of Services - Digital Marketing Agency

      Wide Range of Services

      We are a one-stop custom shop that offers a wide range of marketing and advertising services, including website design and development, SEO, social media management, email marketing, PPC advertising, reputation management, and more. Whatever your marketing needs are, we’ve got you covered.

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    Focus On What Matters

    Using Analytics Effectively

    We evaluate the performance of your website, social media campaigns, and advertisements to give you real advice and feedback based on our analytics. We do the nerdy analytical stuff to make sure your company is maximizing its potential. Some marketing is not necessary for every company, but with our analytics, we can hone in on what is and isn’t working so you can spend your hard earned cash on what matters most.

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    Showing You Results

    See Your Growth

    We provide our analytics in a way that is easy to understand. We aren’t here to confuse you with unnecessary metrics or fluff, we want to help you grow in a meaningful way. Analytics are a tool that we use to help evaluate performance and see where your company can improve.

    Ready? Let's Talk Today About Your Project.