The world of web design and development has witnessed significant transformations over the past two decades. A glimpse into the past, such as the early website of tech giant Apple, illustrates the incredible journey we’ve traversed.
This progress has been driven by the dedicated efforts of numerous professionals, including web designers and developers who are integral members of any website production team. These two roles, although distinct in their responsibilities, often collaborate to materialize a well-crafted website. Some professionals manage to embody both roles, but the norm sees these as separate functions.
So, what exactly sets apart web design and web development?
Simply put, web design and web development are differentiated by their focal points. Web design is primarily concerned with establishing the visual aesthetics and user experience of a website using various design tools. On the other hand, web development is about translating these designs into functional websites through the use of programming languages.
Delving deeper into web design, we see it primarily involves generating various digital visual elements. These could range from infographics, advertisements, logos, and more. However, the major emphasis of web design, especially in this discussion, is on curating the overall look and feel of a website.
Web designers commonly engage in activities such as:
- Sketching wireframe design prototypes
- Crafting homepages, internal pages, and landing pages
- Collaborating with developers and project managers to construct and redesign websites
The emphasis on designing websites is heavily oriented towards creating an exceptional user experience (UX). Designers utilize tools like Adobe Photoshop or Illustrator to create the components of a website. A rising field within web design is UX design which places the user at the core of all design decisions. This involves ensuring the website is device-responsive and has a practical, easy-to-navigate layout. While designers may have a basic understanding of coding languages such as HTML and CSS, their work primarily revolves around the visual aspects of a website.
Additionally, developers often work with content management systems (CMS) like WordPress, Magento, Joomla, or Drupal to get websites online and accessible to users. A large part of their job also entails website maintenance tasks such as CMS upgrades, security management, and providing support for any arising issues.
When considering website enhancements, it’s vital to understand that web design and development are two interlocking facets. The collaboration between designers and developers is essential for creating modern, user-friendly websites.
So, what does a comprehensive web design and development agency offer?
Enlisting the services of an agency that specializes in both design and development ensures a holistic approach to your web presence. You gain a dedicated team that aims to contemporize your website while also capturing the unique identity of your brand. Moreover, they guarantee the website’s performance aligns with your business objectives.
Be it implementing an animation on your homepage or creating interactive graphs to narrate a story, a combined team of designers and developers can accomplish that and more.
Comprehensive agencies often include search engine optimization (SEO) services in their web design packages to enhance your website’s visibility on search engines such as Google, Bing, etc. With over half of all web traffic coming from organic searches, SEO becomes crucial for your website’s success.
To truly thrive, your website needs to be visually appealing, provide an exceptional user experience, and be well-optimized for search engines. A capable design and development team ensures all these criteria are met.
The web design team, usually guided by a project manager, will collaborate with you to comprehend your needs and aspirations, ensuring you receive the website of your dreams. They will invest time in understanding your business and your competitors, ensuring your website perfectly encapsulates your company’s essence.
When it comes to hiring a designer versus a developer, the optimal choice would be to recruit both or better yet, employ a team of experienced web design and development professionals like Backyard Studios to get the job done to the highest standard.