On April 16, 2013, The American Advertising Federation of San Antonio will be holding a luncheon for all those interested in college-level athletics. If you’re a fan of Baylor University and the Baylor Bears, this is definitely a luncheon you don’t want to miss! Heath Nielsen, Baylor’s associate athletics director for communications, is responsible for communications strategies for Baylor’s 19-sport athletics department, including media relations, new media/online services, Sic `em Sports Productions video operations as well as publications. Nielsen orchestrated the acclaimed Heisman Trophy publicity campaign for Robert Griffin III in 2011. Get an inside look at the successful marketing campaign that helped Baylor win its first ever Heisman Trophy. This is a rare opportunity to look into the marketing and design of a sports team, so we definitely recommend both members and non-members of the AAF to attend.

To RSVP for this event and to view prices, simply click here to fill out your information. You’ll be reserved a seat or a table, but hurry! Space is limited and it’s first come, first serve. A map and directions can also be found on the AAF San Antonio website.